Who We Are

Esther emigrated from Russia to America as a teenager. She worked after school jobs to pay her way through college, and ended up using her accounting degree to balance the books of her own boutique, Fashion Queen. As an immigrant, she learnt early on that hard work is a global currency, and fashion, a universal language.

When her second child was barely two years old, Esther began pining for a career in an industry that she was passionate about. The answer was easy: fashion, but the route wasn’t as straightforward. Motivated to show her Orthodox Jewish community how gorgeous modest clothes can be, she set out to create a boutique that brought style and affordability to modest clothes. 

Fashion Queen woke up when her kids went to bed, with Esther handling paperwork and suppliers late into the night. It was a work of passion and everyone that shopped in her basement boutique became a loyal customer and urged her to make the jump to a retail location! 

Esther kept growing her business all the way to its prime location at 331 Kingston Avenue. Now, with Fashion Queen going 30 years strong, her five daughters have brought it online and onto insta @fashionqueench. 

Thank you for visiting and shopping at Fashion Queen!